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Organic Consumer Page

 

The consumption of organic products has increased significantly in Canada during the last decade. Society's increasing devotion to health and longevity, in conjunction with recent food health scares, have allowed the organic industry to become part of the agri-food mainstream. In addition to being sold at farmers markets and small retail outlets, most major retailers currently offer a variety of organic food products. Despite the growth in availability and consumption of organic products, many consumers remain confused about organic products and their potential benefits. This page is devoted to explaining what is meant by the words "organic foods", and tries to explain why many consumers are choosing these foods over conventionaly produced products.

"Organic Food" can be broadly defined as food that is produced without the use of synthetic fertilizers, pesticides, and genetically modifed organisms (GMO's). Organic production systems focus on ecological diversity, biological systems, the replenishment of soil organic matter, and overall environmental stewardship. Organic foods are minimally processed, are not irradiated, and typically contain few artificial preservatives. For these reasons, they are viewed as healthier by organic consumers. A more comprehensive list of reasons why organic food might be consumed is presented below.

Reasons for the consumption of organic foods

1) Health - Many people eat organic food because they believe the absence of synthetic pesticides, fertilizers, GMOs, and articficial preservatives in production and processing makes it more healthy to consume.

2) Environmental Reasons - The absence of synthetic inputs can reduce the chance of air, soil, and water contamination, all of which have been linked with intensive conventional farm practices. In addition organic production attempts to utilize biological systems that are more characterisitic of natural ecosystems, which are often perceived to be more sustainable. Some consumers will choose to purchase organic products exclusively for the purpose of supporting environmental sustainability.

3) Animal Treatment - The organic standards employed by most organic production systems emphasize the humane treatment of animals. It is believed that stress will weaken the immune system of animals and thus make them more susceptible to disease. In conventional systems, this can make animals more dependent on antiobotics, which can lead to anitbiotic resistant diseases that are often more difficult to treat. It is also believed by advocates of organic agriculture that the quality of products dervied from an animal is directly correlated to that animals health.

4) Soil Sustainability - Organic farmers are required to undertake practices aimed at maintaining or improving soil fertility (e.g green manure crops). Conventional farming typically focuses on maximizing crop yield and less so on maintaining fertility. As a result, the fertility of topsoil will decrease over time. By choosing to eat organic foods, many consumers believe that they are supporting the long-term sustainability of soil, and hence, food production.

5) Regional Economic Development - The increase in conventional farm size is believed to have contributed to the decline of the rural economy in Western Canada. Organic agricultural practices tend to favour small-scale family farms as opposed to large-scale capital intensive farms. By choosing to eat organic foods, many consumers believe they are indirectly promoting development of the rural economy.

Other Consumer Information

Organic Consumers Association - This website contains a variety of consumer information, including a series of scientific articles about the potential nutritional benefits of organic food.

Organic Trade Association Consumer Page - This page provides facts about the profile of organic consumers.

Organic Consumers Share Values, Not Demographics - An article about the characteristics of organic consumers.